Clear, Consistent Systems that Work for You

Empower your team with policies and procedures that make sense!

Employees aren’t confused and we feel way more organized knowing what was in our head is now in an operations manual. Now, the business can be properly managed.” –Heidi Koffman, Co-owner Craft Night

SOPs That Work!

Let clear and accessible Standard Operating Procedures do the work for you, so you can work on growing your business.

What are Standard Operating Procedures?

If your business is operating, you need strong procedures in place to elevate your mission, fulfill the needs of your clients or customers, and support your growing team!

How can anyone on your team take charge of their responsibilities if they aren’t fully prepared for them?

Your SOPs should not be a binder of paper manuals and training materials that gets stored at the bottom of a desk drawer.

Your SOPs should be a living, breathing document for your internal team’s ongoing reference and use. We say “living and breathing” because it will continue to grow with you. If a new process is introduced to your organization, your SOPs can be updated and ready to reference within minutes. It’ll work for you and reinforce your mission and values.

As leading messaging strategists, we will use our Operations Enhancement Blueprint to extract the most important information and knowledge from you and your company and customize your SOPs containing all of the ingredients of your “secret sauce.”

Business Plan & Foundation

Have an idea for a new startup? The Liz Illg team can bring it to life!

It’s time to empower your team members.

Get your big business idea on paper and ready to pitch!

You have a big idea you want to launch.

But who has the time to write a business plan for potential investors?


The Liz Illg team is experienced in building business plans for brands, and we can help you bring your big idea to life.

Don’t let overwhelm stop you from launching a business! We’ll do the work for you, so you can get your start-up off the ground.

Dream Team Hiring & Training Guide

Struggling to find qualified people who will stick around for your brand? Let’s make a plan to land your dream team.

When your team is empowered, your whole brand thrives.

But it takes a clear, consistent approach to build the team of your dreams. 

Signs it’s time to streamline your hiring and training process:

Turn over rates are high

The wrong people (or no people) are applying

You keep getting ghosted at interviews

Your new hires struggle to follow procedures at work

Your business suffers from higher-than-normal turnover rates

What is a Hiring and Training Guide?

Your Dream Team Hiring and Training Guide helps you get crystal clear about the right kind of person to add to your team. Then, it details step-by-step processes for recruiting, hiring, and training that person, from day one to their last day of work. 

Create an experience that engages and empowers your new team member to become involved in your brand’s mission and stick around for a long time.

Systems Strategy with Liz

Work closely with Liz Illg to strategize new systems that simplify your business.

The boss life is awesome, but it’s not always easy.

You’re a serial entrepreneur, you need structure in your business, and you don’t have the time to do it alone.

You don’t have to!

A weekly call with your personal business strategist, Liz is all you need to get your systems organized, documented, and ready to work for your team.

This eight-week project will be a series of information extraction calls and detailed strategies to get your business off the ground or take your current business to the next level.

You’re going to graduate from this project with a knock-out Standard Operating Procedures uploaded to the platform of your choice.

That’s not all. You’re going to have direct access to Liz on an instant messaging app. If you have any questions during your eight-week project, you can get answers in real-time!

Need something you don’t see here?

I’ll design a package just for you! Book a 20-minute complimentary discovery call.


When I read the term “creative guide,” I was so flooded with emotions that I started crying. It’s an honor to be seen in that way, and I am very proud of that title/how you see me—even though we only spoke for an hour! The safety that language gives me to show up fully as I am in order to serve others is so comforting—that feeling is indescribable!

Jacqueline, &ArtsCo, Pennsylvania

Pin It on Pinterest